CUPERTINO — Apple is long NFTs. As announced at a recent "chewing" session the C-suite at Apple have decided that they approve of NFTs on their coveted app store platform.

CMO, Derick Jenkins said, "We love NFTs. They're fun and collectible and we see them working in the mobile ecosystem... People just can't do shit with them. And we get thirty percent."

The major detraction to this new play by one of the world's largest tech companies is that the NFTs can’t be used in any real form of utility. They can't operate as financial instruments, and are essentially going to be a one man band.

"If we don't like the tune a particular NFT project is playing, we can just mute them," said a operations lead who spearheaded the initial messaging around the collectibles feature.

Apple is well-known for the pearly gates which surround its hermetic and profitable platform. For years android users, which outnumber mac users, have been attempting to take a stand against the tech with a higher price tag by offering open-source phones at half the retail cost.

Jobs n' Co. certainly didn't become wealthy by giving things away. In comparison, currently an NFT on OpenSea can be purchased with a take-rate of less than 3%. Apple is attempting to 10X that. Whatever the case, it's clear that Non-Fungible Tokens are finding product market fit, even if they are now called "digital collectibles”, and require paying the troll under the bridge.

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